Wales doszedł do wniosku, że logo byłoby znacznie lepsze od flagi i pozostało ono stosowane przez następne osiem miesięcy, do końca 2001 roku.
Logo to zawiera cytat z przedmowy Euclid and his Modern Rivals wygłoszonej przez Lewisa Carrolla. Ze względu na rybie oko tylko część tekstu można przeczytać: In one respect this book is an experiment, and may chance to prove a failure: I mean that I have not thought it necessary to maintain throughout the gravity of style which scientific writers usually affect, and which has somehow come to be regarded as an ‘inseparable accident’ of scientific teaching. I never could quite see the reasonableness of this immemorial law: subjects there are, no doubt, which are in their essence too serious to admit of any lightness of treatment – but I cannot recognise Geometry as one of them. Nevertheless it will, I trust, be found that I have permitted myself a glimpse of the comic side of things only at fitting seasons, when the tired reader might well crave a moment’s breathing-space, and not on any occasion where it could endanger the continuity of the line of argument.